Jeff Gomez, CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. He works with executives, visionaries, and global leaders to maximize the effectiveness of brand narratives, develop vast fictional story worlds, and design highly successful transmedia franchises. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man. He has also written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), global ad campaigns (Coca-Cola Happiness Factory), and immersive experiences (Star Wars: Galaxy’s Edge, Disney). Jeff has also applied his participative Collective Journey story model to ethnographic and geopolitical issues, addressing crises in Mexico, Colombia, Australia, and Canada.