Red Nation Celebration Institute (RNCI) was established out of a direct need and today is an industry standard. RNCI has its roots in Santa Fe, New Mexico, during the famous Indian Market (est. 1995); RNCI partnered with Southwest Association of Indian Arts (SWAIA) Don Owen, executive director at that time. RNCI pioneered the music movement during Indian Market at the Paolo Soleri Amphitheatre. In 1995 there wasn’t any contemporary American Indian music being performed, since the inception of Indian Market.

TODAY, RNCI is the longest-running, Native Women-Led, Indigenous Media Arts & Cultural non-profit enterprise organization in the history of the entertainment industry. Representing over 575+ Native Nations in the U.S. and collectively on the planet 1200. Based in Los Angeles with offices in Santa Fe New Mexico.