Los Angeles Festival Premiere

DOCUMENTARY SHORT | United States | 20 MINUTES | English

Saging the World

“Saging” has gone mainstream. This viral trend is now common in movies, TV shows, social media, and cleansing rituals—people burning sage bundles in the hope of purifying space and clearing bad energy. Instead of healing, the appropriated use of saging in popular culture is having a devastating impact.

White sage (Salvia apiana) is the key ingredient in the now ubiquitous sage bundles. This ecologically vital and culturally sacred plant only occurs in southern California and northern Baja California, Mexico. Indigenous communities have tended a relationship with white sage for thousands of generations. Today, poachers are stealing metric tons of this plant from the wild to supply international demand. Saging the World spotlights the ecological and cultural issues intertwined with white sage, centering the voices of Native advocates who have long protected and cherished this plant.

The short documentary was produced by Rose Ramirez, Deborah Small, and the California Native Plant Society to foster awareness and inspire action for white sage. For more information on the film and ways to support white sage, visit cnps.org/sagingtheworld.



Rose Ramirez, Deborah Small, David Bryant


Rose Ramirez, Deborah Small, California Native Plant Society

Director of Photography

Neal Uno


Reynaldo Rosales


Craig Torres, Kimberly Morales Johnson, Samantha Morales Johnson, Deigo Cordero, Teresa Romero, Ami Admire, Gerald Clarke, Nick Jensen, Naomi Fraga, Heather Schneider, Nick Rocha, Lily Kellenberger, Ron Goodman, Heidi Lucero, Norma Meza, Ellen Woodward-Taylor, Ken Taylor

Program Five


Sunday, November 13

Screening: 1:30 to 3:00pm

Lumiere Music Hall

9036 Wilshire Blvd
Beverly Hills, CA 90211


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